FREE EBOOK

A step-by-step guide to mastering product-led growth

Product-led growth has become a mainstay for SaaS, but companies in the early stages are more likely to flounder than flourish if they don’t take the time to build a strong foundation.

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Here's what you will learn:

This 90-page proven step-by-step guide to PLG is a realistic, no-bullsh*t approach that will help set your product up for organic, long-term growth.

Throughout this ebook, we will answer all your burning PLG questions, including:

  • Can product-led and sales-led growth co-exist?
  • Should my business have a freemium or free trial model?
  • How do I identify, track and optimize towards product-qualifying actions?
  • How do I get started with PLG? 
  • How can I fast-track my customer's ‘aha moment’?
  • What is the flywheel and should it replace my funnel?
  • How do I set goals, track progress, and keep my team accountable?
  • How do I reduce churn?

Plus, we’ll go deep on a few PLG-adjacent growth strategies including growth loops and community-led growth.

An award-winning platform

"Ortto can provide effective business reports, easy segmentation and most importantly, the management of multiple active campaigns and email marketing automation."

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"Ortto is a solution that brings the best out of marketing programs. It’s easy to create journeys for every project and contact any seller or collaborator."

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"The overall outbound and inbound sales process has been streamlined in such a way where we are able to focus on data generation as opposed to following up on on things that can be automated."

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Ready, set, grow!

Our free plan includes up to 2,000 contacts and 8,000 emails per month.
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