A step-by-step guide to mastering product-led growth

Product-led growth has become a mainstay for SaaS, but companies in the early stages are more likely to flounder than flourish if they don’t take the time to build a strong foundation.

We only ask for your email so that we can send you a copy of the ebook to your inbox. We won't spam you! View our Privacy Policy.

reCaptcha is required*

Here's what you will learn:

This 90-page proven step-by-step guide to PLG is a realistic, no-bullsh*t approach that will help set your product up for organic, long-term growth.

Throughout this ebook, we will answer all your burning PLG questions, including:

  • Can product-led and sales-led growth co-exist?
  • Should my business have a freemium or free trial model?
  • How do I identify, track and optimize towards product-qualifying actions?
  • How do I get started with PLG? 
  • How can I fast-track my customer's ‘aha moment’?
  • What is the flywheel and should it replace my funnel?
  • How do I set goals, track progress, and keep my team accountable?
  • How do I reduce churn?

Plus, we’ll go deep on a few PLG-adjacent growth strategies including growth loops and community-led growth.

An award-winning platform

"Ortto can provide effective business reports, easy segmentation and most importantly, the management of multiple active campaigns and email marketing automation."


"Ortto is a solution that brings the best out of marketing programs. It’s easy to create journeys for every project and contact any seller or collaborator."


"The overall outbound and inbound sales process has been streamlined in such a way where we are able to focus on data generation as opposed to following up on on things that can be automated."


Ready, set, grow!

Our free plan includes up to 2,000 contacts and 8,000 emails per month.
No credit card required.

Sign up for free
Ortto webinars